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Active Content Being Phased Out

ACTIVE CONTENT BEING PHASED OUT

Active content no longer allowed on item description pages after June, 2017
Many sellers use active content such as JavaScript, Flash, plug-ins, and form actions in listings. Active content can negatively impact the user experience by inhibiting mobile purchasing, creating longer load times, and increasing security vulnerabilities.

In light of these potential impacts we will phase out all active content on item pages beginning June, 2017. After that time, listings that include active content will no longer render correctly and buyer experience will be impaired.

How you benefit

A better buying experience, across all devices

By removing active content from your item description today, you can immediately enjoy the following benefits:

  • Faster load times
  • Optimization for mobile devices
  • A more secure marketplace

These benefits make it easier for buyers to view your items, which could increase their likelihood of purchasing from you.

In addition, by replacing active content today you ensure that buyers will continue to see everything included in your item description after June, 2017. 

what you need to do

Replace active content in your listings

You should replace the active content in your item description as soon as possible.

In June, 2017 eBay will no longer render active content in all listings. This could impair the buyer experience when viewing item descriptions containing active content.

If you are a new Shop subscriber, we highly recommend that you do not invest in any custom shop experience since this will not be supported long term. As an alternative, we suggest you use only the existing features from the eBay Shop experience.  

Review your item description using the preview tool

To see if you will be impacted by these changes, you can use our item description preview tool; this will allow you to see what your description will look like when active content is not rendered. 

To use the tool, view your item page and click the preview option in the item description tab. This preview link is only visible to you, the seller. Buyers cannot see this option and previewing the item does not alter the description in any way.

FAQs
                             
What is changing?
eBay will limit the use of active content in all new listings across all devices and it will not be rendered by default.
                             
When will I no longer be able to use active content?
Starting in June, 2017 active content will no longer load or be visible to buyers in your item descriptions.

Why is eBay making this change?
Many sellers use active content such as JavaScript, Flash, plug-ins,
and form actions in their listings. As we mentioned last spring, active content can negatively impact the user experience by inhibiting mobile purchasing, creating longer load times, and increasing security vulnerabilities.

In an effort to improve the buyer experience on both mobile and desktop, we will be phasing out the use of active content on item description pages.

It’s beneficial to limit your use of active content now for faster page loading, cleaner presentation across all devices, and to reduce abuse in the marketplace. In 2017, eBay will limit use of active content in sellers’ listings and will provide more information about plans to limit active content later this year.

What is active content?
Active content includes code such as JavaScript, Flash, plug-ins, and form actions which are often included in listings.

How do I know if my item description has active content?
If you want to see what your listing will look like with active content not rendered, use the preview link in your item description.

How is active content used by third-party listings and shipping services in my item description or my eBay Shop?
Many tools and services include active content in features added to an item description or your eBay Shop, such as scrolling galleries, cross-merchandising widgets, drop-down menus and search-box functionality.

What does it mean by “no long render”?
The experience that the content was meant to enable (video, animation, etc.) will not load. The static content available in the listing will continue to display while the active component from that description will not be available.

What can I do if my item description includes features that use active content?
Replace all active content using other code like CSS or HTML, or use existing built-in eBay capabilities. If you use a third party and they include features which use active content, know that we are working with them to transition to mobile-friendly, safe content where possible.

What can I do if my eBay shop includes features that use active content?

We highly recommend that sellers discontinue any investment in a custom shops experience since this option will not be supported long term. We will provide additional information when active content will no longer be permitted in shop pages in 2017.

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